In this fast-paced age, when social media is to market any product, the impact is far reaching in a matter of seconds. For example, if you are an author who wants to promote his/ her book to a community of readers, you can do so through multiple social media channels applying marketing strategies which are as follows:

10 Best Strategies to Promote Books on Social Media

1. Marketing the Content: Content can be marketed through one’s own website, or the author’s social media platform. Content will not be effective, unless it makes people read the book of the author. It increases the visibility of an author on social media. Readers stay connected and help in creating hype for the book. This is one of the most effective strategies to market your book, today. How to Create Effective Book Marketing Strategies The author can pick information from inside the book, for create fresh content to communicate with the readers.

2. Create a Hashtag Challenge to Inspire Created Content: Cultivate buzz related to your book with curated content. For example: If the book’s theme is centered on an exotic location, the author can create the hashtag #Book Title travel to create a buzz.

3. Create a GoodReads Author Page: The author can create a GoodReads Page, before the book is listed on Amazon, or on Flipkart. It has great tools such as a widget to embed author review directly on the website. It helps create free word of mouth for book.

4. Add the Book to Email Footer: Social media book marketing can be done using email signature. People receive and send numerous emails each day, which can add up to thousands of book impressions for the day.

5. Read Good Books for Social Media Marketing: Reading good books on social media marketing can give you great ideas on marketing and how to leverage your content to promote it. Example: Run with Foxes, and Everybody Writes: Your Good Guide to Creating Good Content and Social Media Marketing Workbook.

6. Use Online influencers: Online Influencers are personalities who have established a name in the online community acknowledged by millions of readers online. The author can partner with these influencers to endorse your book and make them purchase it. Make a list of influencers through Klear, or FollowerWonk. They can help you find influencers related to your field/ brand. The mentioned websites will make it easy to find influencers which can help in promoting your book.

7. Target Market Needs to Be Found: Each author needs to find his/her target market and it may depend on the category of your book. For example, if the author is writing a children’s book, children will be the target market.

8. Create a Facebook Group: Facebook is one of the most popular social media platforms in the world. It has far reaching impact and great visibility. If the author wants to promote a book, it can be done through a Facebook group.

9. Create a Book Trailer for YouTube: The author needs to create a book trailer to promote his/ her book. He/she has to create a video channel as a central hub for videos related to the content of the book. The author can collaborate with booktubers, or influencers and can create playlists related to book content.

10. Connect with your Readers: If the author wants to make his work compelling and interesting for the readers, he/she must connect to his target audience. One way is to talk about his/her life as a writer and his experiences while writing or researching for the book.

Connecting with a Community of Readers

Personalization: Marketing on social media platforms is a tough nut to crack because it requires the best methods to save time and money. The author needs to exercise caution and keep good judgment, be authentic and creative. The author needs to explore new ways to connect with the audience and create a powerful social media presence. The power of social media allows personalization of the author’s journey and helps the author to connect with the audience because the aim is to not just to promote a book on social media, but to build a community of readers.

Social media platforms can be where the book is marketed and discussed. Promoting a book is not a sprint, but a marathon. It is a process which takes a lot of strategies and planning and researching your target audience such as their preferences, or genres they like to read.

Networking: The online world makes it easier to reach your target audience through networking. There are many ways to connect with the audience such as Q/A session which can include questions about the book. The author can engage with the community and create momentum and hype surrounding the book. Lots of published books have been great successes in marketing their book properly. The author needs to know of relevant strategies and hacks to achieve it.

Promoting a book among a community of readers that can inspire focused growth through recommendation posts and reels. The author can also show slideshow videos on Canva about the setting of the book. It will make it interesting for readers and they will be tempted to read more. 

A following on Social media can make it, or break it for an author. He/ she has to build a rapport with the audience and social media platforms are excellent spaces for reaching your readers and create a buzz for the book.  A new book must be anticipated by people for promoting it. This can increase popularity and help an author reach many readers.